Purify the blue.

We make our products with 100% recycled ocean-bound plastic and give 50% of our profits to help clean up the ocean.

From Ali, with Love

Can style save the ocean? Sustainable startups and global clothing brands have been trying to answer this question for decades. Now it’s our turn. I started PurelyBlu to find the answer and set a new standard for corporate sustainability along the way. Join our movement to cleanup the ocean we all love so much.

Pure Blu 3 Bracelet Set
Pure Blu 3 Bracelet Set
Pure Blu 3 Bracelet Set
Pure Blu 3 Bracelet Set
Pure Blu 3 Bracelet Set
Pure Blu 3 Bracelet Set
Regular price $39.99
/

Only 130 items in stock!

50% of profits is donated to ocean cleanup.

Learn More

100% recycled ocean plastic, always and forever.

Every PurelyBlu product is made from 100% ocean bound plastic waste collected by our friends at #tide ocean material.

Learn More

Our Partners

#tide ocean material

Based in Basel, Switzerland, #tide collects plastic waste threatening our oceans and recycles it into the raw materials that PurelyBlu uses in every product.

Learn More

Project AWARE®

Project AWARE® is a global movement for ocean protection powered by a community of adventurers – connecting the passion for ocean adventure with the purpose of marine conservation.

Learn More

Save the ocean
with style.

Our simple fashion statements are literally cleaning up the ocean and making waves of positive change in the world. If you love the ocean – the beauty, spirit, and adventure it embodies – show it, wear it, share it. Together we can #purifytheblue.

FROM THE JOURNAL

Hi, everyone!

Read more